Explore our recent articles that feature the latest trends and insights shaping the political landscape and campaign mail.
Learn why Millennials and Gen Z voters are key to delivering the win in 2024. And why political mail is a powerful vehicle to help your campaign make a connection that earns their trust—and their vote.
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Discover how to authentically connect with boomer and Gen X voters based on their demographic profiles to earn their vote.
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Find out which persona you are and how direct mail can help you reach and connect with voters in a way no other medium can.
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Discover how aligning your political ad channels to your campaign priorities can be your winning ticket to influence, engage, and activate voters. And learn tactics to help make your direct mail campaigns more effective.
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Hispanic and Latino voters make up a large portion of today’s electorate. Find out how your campaign can connect authentically with this key voter bloc in 2024.
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Learn how integrating digital enhancements like augmented reality into your mail campaigns can help you deliver an engaging voter experience that drives action.
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Discover copy and design best practices that can help your campaign make an impact with voters—and how digitally integrated direct mail can help you deliver the win in 2024.
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Find out how creating in-depth voter profiles can help your campaign create personalized communications that influence voters and drive action.
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Learn why timing, tailoring, and targeting are critical to making that all-important voter connection, and how direct mail can integrate this trifecta for your campaign.
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Find out why AI is a valuable tool for your 2024 campaigns to help you analyze voter sentiment and reach the most relevant audience.
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Discover how to optimize your campaign media strategy to maximize your impact; And learn how you can meet voters where they are with direct mail.
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Discover how the latest voter research can inform your campaigns to help you connect with voters and drive action in the coming election cycle.
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