February 15, 2024
Want to give your campaigns that extra push to drive voters to act in 2024? Digital enhancements are your winning ticket.
The starting point for every successful campaign is engagement.
Getting voters to hone in on your campaign amidst the avalanche of political ads during an election cycle can be a challenge, to say the least. So how do you get past their inner gatekeeper to connect? By integrating digital enhancements like augmented reality into your campaign mail to deliver an engaging experience that drives action.
Is your campaign really resonating?
Not only do digital enhancements help increase engagement, they also capture real-time data to deliver campaign metrics like responses and click-throughs—valuable insights that can help you gauge what’s working and what isn’t.
Here are some options—to help you determine which ones fit best into your campaigns.
Augmented reality
This immersive technology works by layering digital graphics over the user’s environment to deliver a memorable experience.
How to use it: Integrate an augmented reality (AR) visual trigger into your campaign mail that voters can engage with using their smartphone cameras.
Personalized URL
Personalized URLs (PURLs) are an effective way to connect with voters on an individual level, allowing them to feel that you know who they are.
How to use it: Include a PURL in your campaign mail piece that goes to a unique landing page for each voter—to easily track response and engagement rates.
QR Codes®
These small but mighty codes have made a big comeback. With QR Code® scanning functionality now built into most smartphones, voters can easily engage with your digital content across platforms.
How to use it: Add a QR Code to easily transport voters online to watch video clips of your candidate’s speeches or to a donation page and track their web activity.
Informed Delivery
With an engaged Informed Delivery® user base of 56+ million,1 this next-generation mail technology provides voters with a digital capture of your physical direct mail piece to their inbox—before it arrives in their mailbox.
How to use it: Create an Informed Delivery interactive mail campaign and add a URL to drive voters to your campaign website. You can also allow voters to social share your mail piece right from the notification.
Data Visualization Tool
Explore this innovative tool with an interactive map that lets you gauge the potential reach of an Informed Delivery campaign.
