From more technology and channels to more messages and saturation, political campaigning is more complex than ever before. Over time, political media has undergone a massive transformation, much like the shifts happening in the voter landscape. This has led to a change in the way constituents interact with campaign messages. Standing out and making an impact in an increasingly crowded, overly regulated media landscape has become even more challenging for campaigns. As political media continues to evolve, it’s more important than ever for your campaign to find new and innovative ways to reach new voters. It starts with understanding the trends that are taking place in the current political media landscape.