The Campaign Mail Handbook
Learn how to harness the power of campaign mail to drive tangible action.
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Research Center
Browse our collection of in-depth political research that includes handbooks, white papers, tutorials, and more.
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25 results
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The Growing Impact of Direct…
Get election insights and a look at direct mail’s role in the future of campaigning.
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Direct Mail Isn’t…Like…
See how mail can help your campaign stand out.
Watch the video
The Direct Mail Effect with…
Learn how to effectively use direct mail with other advertising channels.
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Demographic Profile Factsheets
Learn how to authentically reach diverse voters with mail.
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Delivering Authenticity
Foster connections and build relationships that go well beyond Election Day.
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Connecting to Voters
Deliver a personal touch during times of uncertainty.
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The Year of More
Read about key political media trends so you can reach a new generation of voters.
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Informed Visibility Feature…
Align your digital communications with direct mail delivery to connect voters to your campaign.
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The Shifting Voter Mindset
See what makes young voters tick and why direct mail is the way to reach them.
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Building Trust with Voters
Find out why voters still trust mail in a time of heightened skepticism.
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Understanding Your Voters
Explore four electorate profiles and the opportunities to reach and engage them.
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The Media Mix
Understand how direct mail influenced voters’ attitudes toward elections.
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Reaching Women Voters
Learn about how women interact with political mail and the best ways to reach them.
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The Direct Mail Winners Book
Get best practices for winning campaign strategies.
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Political Mail and Millennials
Learn about the Millennial mindset on direct mail.
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The Credibility Factor
See what one high profile race tells us about winning elections.
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Cutting Through the Noise
Learn about the important relationship that voters have with mail.
Watch the video
Informed Delivery Interactive…
Merge physical and digital political campaigns for the win.
Read the article
Political Marketing…
Make your political campaigns more personalized, streamlined, and impactful.
Visit the Webpage
Voters and Mail: 5 Insights…
Understand American behaviors and attitudes toward mail and what it means for campaigns.
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Mail’s Persuasive…
See why direct mail tops TV and digital ads.
Download the flyer
Political Mail Influences…
See how mail inspires younger and older Millennial voters.
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How Political Mail Influences…
Find out what motivates Gen X and Boomers.
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Every Door Direct Mail Service
Boost your campaign as you reach households across the country.
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