Informed Delivery Interactive Campaigns
Merge physical and digital political campaigns for the win.
More content than ever is being consumed on our mobile devices. That’s why the U.S. Postal Service (USPS®) has created Informed Delivery®—a new and innovative feature that makes it easier for campaign managers to integrate physical and digital voter experiences.
Informed Delivery is available to eligible residential consumers and P.O. Box™ users nationwide! According to a survey conducted earlier this year, participants are embracing the program—wholeheartedly. In fact, 95% said they were satisfied or very satisfied with the feature.1
WHAT EXACTLY IS INFORMED DELIVERY®?
Today’s voters have a technology-enabled daily routine. The objective of Informed Delivery is to make mail a part of consumers’ daily digital routines. The same way people check content on social media, news, apps, and emails every day, they are now able to see what’s arriving in their physical mailbox before it gets there.
Informed Delivery users receive digital previews their household’s incoming letter-size mail—via email notifications, an online dashboard, or mobile app—letting them see who it’s for and who sent it.2 You can receive even greater benefits by conducting an Informed Delivery interactive campaign with digitally enhanced elements, providing consumers with an engaging experience.
HOW DO INTERACTIVE CAMPAIGNS WORK?
If your campaign chooses to conduct an Informed Delivery interactive campaign, colorful supplemental content will be shown in users’ Informed Delivery notifications. Simply provide USPS a few campaign elements (such as mailing details, custom images, and a target URL), and Informed Delivery users will be offered the opportunity to engage immediately with your interactive campaign.
USPS provides aggregate data—at the five-digit ZIP Code™ level—to show you what percentage of Informed Delivery users opened emails and clicked on your interactive campaign. If you choose to include a unique URL, you may be able to attribute click-throughs directly to the digital preview.
WHAT DOES THIS MEAN FOR YOUR POLITICAL CAMPAIGN?
This feature is offering an unprecedented opportunity to engage prospective voters and increase awareness of your candidate through synchronized physical and digital campaigns!
REACH ENGAGED CONSUMERS
Tap into an engaged user base that delivers higher-than-average email open rates.
Generate multiple impressions—digital and physical—from a single mailpiece.
ENCOURAGE FASTER RESPONSES
Offers, interactive content, and a clear call to action help increase voter response.
Reach customers digitally from their physical address.
GET MORE BANG FOR YOUR BUCK
Potentially increase return on investment (ROI) for your campaign.
MEASURE CAMPAIGN PERFORMANCE
Gain valuable data insights that can help you optimize your campaign spend.
- Omnicon Media Group
- Exterior images are only provided for letter-size mailpieces that are processed through USPS’ automated equipment. Color images from participating mailers are also included. Package tracking information on Priority Mail®, Priority Mail Express®, and other trackable parcels is also included. Visit informeddelivery.usps.com for additional information and limitations.