Get Smart About Reaching Voters with Mail

The Postal Service illustrates the important ways that direct mail can help political campaigns maximize their outreach to voters

With the upcoming 2018 elections, it’s imperative that political campaigns get smart about how direct mail can help deliver the win™. Direct mail is a targeted, tangible communications tool for campaigns of all sizes, looking to reach voters with the messages that matter. This animation is based on our recent study with the American Association of Political Consultants (AAPC) and illustrates the important relationship that voters have with mail. Read the Voters and Mail – Five Insights to Boost Campaign Impact

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